• Annabelle Long

    Annabelle Long

    Member of Group Management Committee, Bertelsmann SE & Co.KGaA
    Chief Executive, Bertelsmann China Corporate Centre
    Founding and Managing Partner, Bertelsmann Asia Investments
    Member of Stanford Graduate School of Business Advisory Council
    Young Global Leader, World Economic Forum

    Ms. Annabelle Yu Long, a member of Bertelsmann Group Management Committee (GMC), is the Chief Executive of Bertelsmann China Corporate Center, who also leads Bertelsmann Asia Investments (BAI) as its Founding and Managing Partner.
    Annabelle is a member of Stanford Graduate School of Business Advisory Council. She was named as Young Global Leader (YGL) by World Economic Forum (WEF) in 2011. Annabelle is the first person to join WEF’s Advisory Council from China and is also a member of its Global Agenda Council on the Future of Media, Entertainment & Information. Annabelle has been elected by China Business Weekly (CBN) as one of the 50 best investors in China.
    Annabelle sits on the board of BitAuto (NYSE: BITA), CDEL (NYSE: DL), Mogujie, Tuanche, Dayima, UCloud, Lagou, iClick and Mo9, among others. Her other investments include Phoenix New Media (NYSE: FENG), Uxin, Fenqile, Douban, Shopex and AutoRadio. Annabelle also sits on the supervisory board of BMG.
    Annabelle holds an MBA from the Stanford Graduate School of Business and a BSEE from the University of Electronic Science and Technology in China. Annabelle became the first Chinese member of Stanford Graduate School of Business Advisory Council in 2014.
    Prior to founding BAI, Annabelle worked as a Principal at Bertelsmann Digital Media Investments. Annabelle joined Bertelsmann in New York since 2005.
    Before joining Bertelsmann, Annabelle started her career as a TV anchor and then became a producer with a variety of highly rated, award-winning television and radio programs in China.
    BAI is a wholly owned subsidiary of Bertelsmann SE & Co. KGaA. Bertelsmann SE & Co. KGaA is an international media company encompassing television (RTL Group), book publishing (Penguin Random House), magazine publishing (Gruner + Jahr), media services (Arvato) and music publishing (BMG) in more than 50 countries.

  • Dora Yi

    Dora Yi

    Investment Principle
    Bertelsmann Asia Investments

    Joining BAI in 2008, Dora Yi focuses on Internet consumption, automobile, enterprise services, medical services, on-line education as well as new media. Her star investment companies include Youxin, Auto Radio, shopex, Hoolai Games, Secoo, etc.From 2014 to 2015, Dora Yi took charge of investments, acquisitions and daily operations as the first Chief Investment Officer in Bertelsmann Music Group Greater China Region, which achieved rapid growth for the Group.Prior to joining Bertelsmann, Dora Yi served in McKinsey in Beijing.

    Dora Yi holds a master of economics in the Southampton University and a bachelor degree of Peking University.


    E-mail : dora.yi@bertelsmann.com

    We-chat : Dora_YDD


  • Will Wang

    Will Wang

    Vice President
    Bertelsmann Asia Investments
    Prior to joining BAI, Will Wang worked at China’s first student consulting firm and provided leading international sports brands with social networking media-related strategic consultancy services. Before that, he held internships at Frog Design, Roland Berger, ExxonMobil, Bain & Company and Gobi Partners Fund. While at college, Will Wang was keen on public welfare startups and successfully set up a campus marketing media and a recruitment website for public welfare organizations. While studying for a Master’s degree, he went to Africa and served as a volunteer of a microloans program. Will was also a member of the winning team of the Talent Meets Bertelsmann 2011.

    Will Wang holds a Master’s degree in management science from London Business School. Before that, he graduated from the School of Economics and Finance of Shanghai International Studies University.


    E-mail: will.wang@bertelsmann.com
    Wechat: TianfanWang
  • William Zhao

    William Zhao

    Vice President
    Bertelsmann Asia Investments
    Prior to joining BAI, William served as an investment banker at J.P. Morgan focusing on U.S. IPO and M&A transactions of Mobile Internet, Consumer/Internet Finance area.  Previously, William was with UBS Financial Institutions Team where he actively helped on capital market and M&A transactions of financial institutions in China. He has rich experience on capital market transactions with over US20bn total proceed. He has also interned at IDG Capital Partners where he worked on industry analysis of Internet and Consumer&Retail sector.

    ‎He graduated from University of Waterloo with Honor, major in Actuarial Science.

    Email: William.zhao@bertelsmann.com
    Wechat: willzhaoyichen

  • Patrick Hu

    Patrick Hu

    Analyst
    Bertelsmann Asia Investments

    Patrick Hu mainly focuses on AI, enterprise services, cloud computing and other technique-driven fields.

    Before joining BAI, Patrick Hu interned in Sinovation Ventures, focusing on early investment in the 2C field. Besides, he also has internship experiences with Baidu and Liuhe Capital.


    Patrick Hu graduated from the University of Hong Kong with a Bachelor’s degree in Engineering.


    E-mail: patrick.hu@bertelsmann.com

    Wechat: patrick_hyc



  • Iris Cong

    Iris Cong

    Investment Associate
    Bertelsmann Asia Investments

    Iris Cong mainly focuses on consumer retail and the related areas of culture and entertainment.

    Before joining BAI, Iris worked for 36Kr, the most popular tech media in China, as the head of 36Kr’s Shanghai branch and the leader of consumer-group, where she covered news of TMT start-ups.


    Iris Cong graduated from the Chinese University of Hong Kong with a Master's degree in International Communication.


    E-mail: iris.cong@bertelsmann.com

    Wechat: congjia19880415

  • Christine Sun

    Christine Sun

    General Counsel
    Christine Sun is mainly in charge of legal affairs at Bertelsmann China Corporate Center and BAI. Before taking up her appointment at Bertelsmann, she worked at Sullivan & Cromwell LLP, with a focus on the capital market, multinational M&A and private equity investment. Christine Sun also worked at Sheppard Mullin Richter & Hampton LLP (New York & Shanghai offices) and the Secretariat of Boao Forum for Asia.

    Christine Sun successively studied at Southwest University of Political Science & Law, Peking University and New York University, and holds a Master’s degree in law.


    E-mail:christine.sun@bertelsmann.com

    Wechat: Jingyuan9666
  • Allen Li

    Allen Li

    CFO
    Allen Li is responsible for coordinating BAI’s investment portfolios and assisting in the strategic cooperation among Bertelsmann’s divisions in China.

    Prior to joining Bertelsmann, Allen was a project manager at Bain & Company, with a focus on the technology, media, telecom and financial services and provided over 30 leading domestic and international institutions with consultancy services covering strategy, M&A, operations and organizational structure, etc..

    Allen Li graduated from the School of Economics and Management of Tsinghua University with a Bachelor’s and a Master’s degree in finance.

    E-mail:allen.li@bertelsmann.com
    Wechat: LP_Allen
  • Catherine Liu

    Catherine Liu

    Corporate Development Associate

    Catherine is a corporate development associate in Bertelsmann China Corporate Center, assisting on BAI portfolio management and providing supports and assistances for investment team, headquarters, global projects and other divisions under corporate center. Before joining BAI, she focused on researches of online financial markets during the period of her graduate study. Before that, she worked in CCWE, Tsinghua University, as a research associate. Previously when she was in university, she participated in the campus promotion and marketing activities of a start-up company-“Guolairen.com”.

    Catherine obtained her master degree in Sauder School of Business at University of British Columbia; before that, she graduated from School of Economics and Management, Tsinghua University.

    E-mail:catherine.liu@bertelsmann.com
    Wechat: catherine_shuang

  • Ye Liu

    Ye Liu

    Legal Manager
    Prior to joining Bertelsmann, Ye served as the in-house legal counsel and board secretary of AirMedia Group Inc., a NASDAQ-listed company and a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers. Before that, Ye worked at the Commerce and Finance Law Offices from October 2011 to September 2013, where she extensively involved in a number of securities, corporate and M&A transactions. Previously, Ye completed her summer internship at the Counter-Terrorism Committee Executive Directorate of the United Nations in 2011.

    Ye graduated from China University of Political science and Law and also hold a Master in law from the McGill University.



    Wechat: liu062521
  • Xin Yuan

    Xin Yuan

    PR Associate

    Xin Yuan is a PR associate in Bertelsmann Asia Investments, assisting on BAI and portfolio’s public relationships and brand communication. Before joining BAI, she worked for Caixin Media as a chief editor of Who’s time, an interview program hosted by Hu Shuli, the editor-in-chief of Caixin Media. Previously, Xin also reported on TMT companies and the related industry trends.

    Xin graduated from the Hong Kong Baptist University with a Master's degree in International Journalism specialized in Financial News.

    E-mail: xin.yuan@bertelsmann.com
    Wechat:yuanxin1229