about us

Founded in January 2008, Bertelsmann Asia Investments (BAI) is wholly-owned by Bertelsmann. BAI is primarily focusing on investing in new media, Internet & mobile Internet, online education, new t...

In October 2014, BAI set up a dedicated fund, BetaFund, to promoting business ideas at the very early (“angel”) stage. In the next few years, BetaFund will invest $10 million-level funds in innovati...

investment Team
  • Annabelle Long

    Member of Group Management Committee, Bertelsmann SE & Co.KGaA
    Chief Executive, Bertelsmann China Corporate Centre
    Founding and Managing Partner, Bertelsmann Asia Investments
    Member of Stanford Graduate School of Business Advisory Council
    Young Global Leader, World Economic Forum

    Ms. Annabelle Yu Long, a member of Bertelsmann Group Management Committee (GMC), is the Chief Exec...

  • Dora Yi

    Investment Principle
    Bertelsmann Asia Investments

    Joining BAI in 2008, Dora Yi focuses on Internet consumption, automobile, enterprise services, med...

  • Christine Sun

    General Counsel

    Christine Sun is mainly in charge of legal affairs at Bertelsmann China Corporate Center and BAI. Be...

  • Allen Li


    Allen Li is responsible for coordinating BAI’s investment portfolios and assisting in the strategic...

  • Catherine Liu

    Corporate Development Associate

    Catherine is a corporate development associate in Bertelsmann China Corporate Center, assisting on...

  • Will Wang

    Vice President
    Bertelsmann Asia Investments

    Prior to joining BAI, Will Wang worked at China’s first student consulting firm and provided leadin...

  • Ye Liu

    Legal Manager

    Prior to joining Bertelsmann, Ye served as the in-house legal counsel and board secretary of AirMedi...

  • William Zhao

    Vice President
    Bertelsmann Asia Investments

    Prior to joining BAI, William served as an investment banker at J.P. Morgan focusing on U.S. IPO and...

  • Xin Yuan

    PR Associate

    Xin Yuan is a PR associate in Bertelsmann Asia Investments, assisting on BAI and portfolio’s publ...

  • Patrick Hu

    Bertelsmann Asia Investments

    Patrick Hu mainly focuses on AI, enterprise services, cloud computing and other technique-driven f...

  • Iris Cong

    Investment Associate
    Bertelsmann Asia Investments

    Iris Cong mainly focuses on consumer retail and the related areas of culture and entertainment. ...

NEWS center more>>
Three tips of entertainment marketing for startups >>

豪华的大咖组合,顶级的节目模式,一线的播出平台……如果你认为只要投中具备以上条件的节目,就会稳赚,那么,你可能想错了!据不完全统计,2016年具备上述元素的大型的娱乐真人秀节目超过400档。也就是说,即使花了大价钱娱乐营销,你也很可能会砸偏。如何选择一档适合自己产品的综艺节目? “跨界”植入营销所耗费的巨额资金是否能够带来相应的价值?创业公司做娱乐营销的诀窍又在哪里?

Annabelle & Peter Thiel on Tech Bubble in China >>

Peter Thiel, the well known VC, hedge fund manager and author of the recent best selling book Zero to One, has made his trip to Beijing and participated in a discussion with Annabelle Long in May 27th, 2015. Anna talked with Peter on the tech bubble in China and gave a public speech after the discussion. In her opinion, there is a tech bubble in China but we'd better to embrace rather than worry about it.

Baidu Leads $170M Financing In Youxinpai >>

Online used car auction company Youxinpai has raised US$170 million from China's leading search engine Baidu Inc. Youxinpai is one of BAI portfolio companies.

Annabelle Long Interviewed By WSJ >>

Annabelle Long talked with the Wall Street Journal about roles played by former employees of Alibaba, Tencent and Baidu behind the rise of China's booming startups.